Profit measurementPOAS vs. ROAS: why profit beats revenue as a marketing score
ROAS rewards revenue at any margin. POAS rewards profit. Here is why the operator score has to change before the spend can.
6 min read
ReadResources
The marketing-finance shelf: profit-first, plain-language, no fluff.
Blog, guides, help center, and product docs in one place. Written for the operator who has to make the math work this quarter — not the analyst who has six months to write the report.
Four shelves, one hub
Pick the shelf, not the search bar
Browse by intent. Blog for context, guides for hands-on playbooks, help center for integration walkthroughs, product docs for module reference.
Blog
Plain-language pieces on profit-first marketing — what POAS actually measures, why pixels broke, where ROAS misleads.
Browse blogGuides
Step-by-step playbooks for the operator: connect your stack, set your first POAS threshold, audit wasted spend.
Browse guidesHelp Center
Integration walkthroughs and troubleshooting for Shopify, Google, Meta, TikTok, and the agentic features.
Browse helpProduct docs
Reference pages for Pulse, Identity, Fraud, and Agents — what each module does, its inputs, and its guardrails.
Browse docsBlog
Plain-language pieces on profit-first marketing
Short reads on what POAS actually measures, why pixels broke, where ROAS misleads, and how the operator math should change as a result.
IncrementalityIncrementality 101: the only honest answer to "did the ad cause the sale?"
Attribution tells you which click came before checkout. Incrementality tells you whether the checkout would have happened anyway. Here is the difference and how to test it.
7 min read
ReadFraud & invalid trafficFraud basics: invalid traffic, bot clicks, and the spend they quietly eat
A working definition of invalid traffic, the categories that matter to performance marketers, and how to stop paying for them on Shopify and Amazon.
5 min read
ReadIdentity & attributionIdentity resolution: what it is and why pixels stopped working
Pixel-based attribution has been quietly breaking for years. Here is the plain-language version of what changed and what to use instead.
6 min read
ReadGuides
Hands-on playbooks for the operator
Step-by-step. Read, do, ship — onboarding, thresholds, and a read-only wasted-spend audit you can run in a week.
OnboardingConnect Shopify and Google Ads to Campaign-IQ
The fastest path from “I have a Shopify store and a Google Ads account” to your first identity-resolved POAS dashboard.
8 min read
ReadAutomation & guardrailsYour first POAS threshold: setting the floor that catches the bleed
How to pick a defensible POAS floor without overfitting, what to do in the first week of notify-only, and when to promote to auto-exclude.
7 min read
ReadWasted-spend auditAudit wasted spend in a week without changing a campaign
A read-only diagnostic any Shopify or Amazon operator can run in seven days to size the leak before deciding what to fix.
6 min read
ReadHelp Center
Integration walkthroughs live in the help center.
Connecting Shopify, Google, Meta, TikTok, and the agentic features each get a dedicated walkthrough — kept current, with the screenshots that match what is in the app today. The help center is searchable and indexable.
Product docs
Module reference for Pulse, Identity, Fraud, and Agents
What each module does, the inputs it consumes, the guardrails the operator controls, and the audit trail it produces.
PulsePulse — real-time profit health
Pulse is the always-on profit-health view. Inputs, scoring, alert behaviour, and the guardrails operators control.
5 min read
ReadIdentityIdentity — pixel-independent attribution
How Campaign-IQ resolves identity across orders and ad exposure without relying on a single third-party pixel as the source of truth.
5 min read
ReadFraudFraud — invalid-traffic protection
How Campaign-IQ scores traffic quality, strips invalid traffic from POAS, and excludes bad sources from future targeting.
4 min read
ReadAgentsAgents — investigate, recommend, and act on rails
How the agent layer reasons about POAS, what it can act on, and the guardrails that keep automation reversible.
5 min read
ReadReading is useful. Seeing it on your own spend is faster.
POAS, identity-resolved attribution, and the fraud filter make the most sense on your own 90 days of Shopify or Amazon data. We will quantify what we would have caught before you sign anything.