Agents extend Pulse from observation to action. They investigate POAS movements, recommend changes with the reasoning attached, and — when you trust them — execute inside the thresholds you defined. Notify-only is the conservative floor.
What agents do
Agents do three things, in order:
- Investigate — when POAS drifts, the agent pulls the underlying spend, identity, and fraud signals and surfaces the most likely explanation.
- Recommend — when a change is warranted, the agent proposes it with the profit math attached and the trade-off named, not a black-box score.
- Act — when the operator has promoted a class of recommendation to auto-apply, the agent executes inside the thresholds the operator owns. Every action is reversible.
Guardrails
The operator controls three guardrails: the floor (notify-only, auto-exclude, auto-pause), the scope (which campaigns or accounts an agent may touch), and the budget envelope (the maximum spend an agent may shift in a single decision). Defaults are conservative; nothing is auto-applied without explicit promotion.
What you see
Every agent decision is logged with the data it looked at, the recommendation it produced, the action it took (if any), and the reversal path. The audit trail is the same one your finance team would want, written in the operator’s vocabulary, not in platform jargon.
Takeaways
- Agents are an extension of the operator, not a replacement.
- Notify-only is the floor; auto-apply is opt-in, scoped, and reversible.
- Every action is logged with reasoning and a reversal path.